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Storyselling for Financial Advisors : How Top Producers Sell

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Harnessing storytelling to elevate financial advising.

If you're seeking a fresh approach to connect more profoundly with clients and boost your financial advising game, this book is like discovering a secret cipher. It will equip you with the engaging art of storytelling, drawing from the magic of narratives used by masterminds like Warren Buffet. It isn't just a read; it's an innovative tool that can transform the dry complexities of financial products into relatable, persuasive stories that resonate with the gut instincts of varied audiences, including women and the affluent. Trust is the currency here, and this book teaches you to mint it wisely.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Storyselling for Financial Advisors : How Top Producers Sell

Regular price RM51.67 MYR RM40.52 MYR 22% off
Unit price
per
RM36.47 MYR Thryft Club Member Price
ISBN: 9780793136643
Publisher: Kaplan Test Prep
Date of Publication: 2000-01-12
Format: Hardcover
Related Collections: Self Help, Business, Personal Development
Goodreads rating: 3.94
(rated by 279 readers)

Description

Learn what makes a client trust you to be their financial advisor.  Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest ""storysellers"" of all time. These actual stories can help financial pros tap into the ""gut reaction"" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.
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Harnessing storytelling to elevate financial advising.

If you're seeking a fresh approach to connect more profoundly with clients and boost your financial advising game, this book is like discovering a secret cipher. It will equip you with the engaging art of storytelling, drawing from the magic of narratives used by masterminds like Warren Buffet. It isn't just a read; it's an innovative tool that can transform the dry complexities of financial products into relatable, persuasive stories that resonate with the gut instincts of varied audiences, including women and the affluent. Trust is the currency here, and this book teaches you to mint it wisely.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.