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Small Data - The Tiny Clues That Uncover Huge Trends
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Uncover hidden trends with the power of small data.
This book is perfect for anyone who wants to understand the secrets behind successful branding and marketing. Martin Lindstrom, a modern-day Sherlock Holmes, uses the power of small data to reveal the insights that big data can't capture. Through a series of captivating detective stories, Lindstrom shows how small clues and observations can lead to groundbreaking innovations and transformations. Get ready for a mind-blowing journey that combines armchair travel and forensic psychology, and discover the hidden power of small data.
Sale
Small Data - The Tiny Clues That Uncover Huge Trends
by
Regular price
RM36.18 MYR
RM21.56 MYR
40% off
- Unit price
- / per
40% off
40% off
45% off
38% off
ISBN: 9781473630130
Description
Martin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. In an era where many believe Big Data has rendered human perception and observation 'old-school' or passe, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. SMALL DATA combines armchair travel with forensic psychology in an interlocking series of international clue-gathering detective stories. It shows Lindstrom using his proprietary CLUES Framework - where big data is merely one part of the overall puzzle - to get radically close to consumers and come up with the counter-intuitive insights that have in some cases helped transform entire industries. Sorry! Book description for this title is not available.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Uncover hidden trends with the power of small data.
This book is perfect for anyone who wants to understand the secrets behind successful branding and marketing. Martin Lindstrom, a modern-day Sherlock Holmes, uses the power of small data to reveal the insights that big data can't capture. Through a series of captivating detective stories, Lindstrom shows how small clues and observations can lead to groundbreaking innovations and transformations. Get ready for a mind-blowing journey that combines armchair travel and forensic psychology, and discover the hidden power of small data.
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