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Sale

Sidestep & Twist - How To Create Hit Products And Services That People Will Queue Up To Buy

by James A. Gardner
Save up to 54%
Sidestep & Twist - How To Create Hit Products And Services That People Will Queue Up To Buy - Thryft
Sidestep & Twist - How To Create Hit Products And Services That People Will Queue Up To Buy - Thryft

Innovation strategy for market-dominating products.

If you've ever wondered how certain products become overnight sensations while others fail to make an impact, "Sidestep & Twist" might shed some light on this mystery for you. It's for the curious mind intrigued by the alchemy of product success. James Gardner delves into the subtle art of tweaking and repositioning to capture the public's imagination, offering insights that could be just as transformative for your projects as they have been for market giants.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Sidestep & Twist - How To Create Hit Products And Services That People Will Queue Up To Buy

by James A. Gardner
Save up to 54%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9789814351102
Authors: James A. Gardner
Publisher: Marshall Cavendish Corp/Ccb
Date of Publication: 2012-01-13
Format: Paperback
Related Collections: Creative Nonfiction, Personal Development, Business
Related Topics: Management, Productivity, Business, How To, Leadership, Entrepreneurship, Personal Development
Goodreads rating: 3.29
(rated by 7 readers)

Description

How does Apple win when Microsoft spends 4-5 times as much every year on R&D? How did an unknown band without a record deal manage to fill New York's Madison Square Garden on three separate occasions? Why did it take 200 years between the invention of the steam engine and the start of the industrial revolution? Sidestep and Twist answers these and other questions, and provides the tools that will let you create products that people will queue up to buy.
 

Innovation strategy for market-dominating products.

If you've ever wondered how certain products become overnight sensations while others fail to make an impact, "Sidestep & Twist" might shed some light on this mystery for you. It's for the curious mind intrigued by the alchemy of product success. James Gardner delves into the subtle art of tweaking and repositioning to capture the public's imagination, offering insights that could be just as transformative for your projects as they have been for market giants.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.