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Services Marketing

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Master the art of marketing services

Services Marketing is a must-read for undergraduate and graduate-level courses that focus on services marketing. With a strategic marketing framework, instructors have maximum flexibility in teaching. The new and updated case studies bring contemporary concepts and techniques to life, making it an excellent guide for students.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Services Marketing

Regular price RM74.61 MYR Now RM29.52 MYR Save 60% more
Unit price
per
ISBN: 9781486002702
Estimated First-hand Retail Price: RM507.58 MYR
Date of Publication: 2014-08-22
Format: Paperback
Related Collections: Business, Marketing
Related Topics: Management, Communication
Goodreads rating: 4.18
(rated by 78 readers)

Description

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.
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Similar Reads

Master the art of marketing services

Services Marketing is a must-read for undergraduate and graduate-level courses that focus on services marketing. With a strategic marketing framework, instructors have maximum flexibility in teaching. The new and updated case studies bring contemporary concepts and techniques to life, making it an excellent guide for students.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.