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Service Asia : How the Tigers Can Keep their Stripes

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Service Asia : How the Tigers Can Keep their Stripes

Regular price Save up to 31%
Unit price
per
Compare to estimated retail price: RM108.00 MYR  
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ISBN: 9780139786020
Date of Publication: 1999-08-01
Format: Paperback

Description

Examines the best service organizations in Asia, and marketing with an Asian perspective. Each chapter deals with a different company, and applies their service angle to a particular part of marketing. Examples include Bangkok Bank and Singapore Airlines.


Author: Gerard A. Tocquer
Format: Paperback
Number of Pages: 224
Publisher: Pearson Education (US)
Publication Date: 01 Aug 1999
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.