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Selling the Dream: How to Promote Your Product, Company, or Ideas, and Make a Difference Using Everyday Evangelism

by Guy Kawasaki
Selling the Dream: How to Promote Your Product, Company, or Ideas, and Make a Difference Using Everyday Evangelism - Thryft
Selling the Dream: How to Promote Your Product, Company, or Ideas, and Make a Difference Using Everyday Evangelism - Thryft

Innovative evangelism techniques for transformative success.

If you're an entrepreneur, marketer, or visionary, "Selling the Dream" could be the playbook you need to galvanize your mission. Guy Kawasaki's battle-tested strategies are all about igniting passion for your product or idea, much like he did at Apple. It's more than a peek behind the curtain—it's a masterclass in turning zeal into tangible results, which could be what takes your venture from a concept to a cause people champion.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Selling the Dream: How to Promote Your Product, Company, or Ideas, and Make a Difference Using Everyday Evangelism

by Guy Kawasaki
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780887306006
Authors: Guy Kawasaki
Publisher: HarperBusiness
Date of Publication: 1992-08-03
Format: Paperback
Related Collections: Business
Related Topics: Leadership, Entrepreneurship
Goodreads rating: 3.94
(rated by 287 readers)

Description

Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause, how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.
 

Innovative evangelism techniques for transformative success.

If you're an entrepreneur, marketer, or visionary, "Selling the Dream" could be the playbook you need to galvanize your mission. Guy Kawasaki's battle-tested strategies are all about igniting passion for your product or idea, much like he did at Apple. It's more than a peek behind the curtain—it's a masterclass in turning zeal into tangible results, which could be what takes your venture from a concept to a cause people champion.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.