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Romancing the Customer : Building Power Power Relationships Between Customer and Brand Equity

by Paul Temporal
Save up to 53%
Compare to estimated retail price: RM150.00 MYR  

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Romancing the Customer : Building Power Power Relationships Between Customer and Brand Equity - Thryft
Romancing the Customer : Building Power Power Relationships Between Customer and Brand Equity - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Romancing the Customer : Building Power Power Relationships Between Customer and Brand Equity

by Paul Temporal
Save up to 53%
Compare to estimated retail price: RM150.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780471846154
Authors: Paul Temporal
Publisher: Wiley
Date of Publication: 2001-05-22
Format: Hardcover
Related Collections: Business, Marketing
Related Topics: Management, Marketing, Technology
Goodreads rating: 4.0
(rated by 8 readers)

Description

Provides a fresh, international perspective on building customer relationships and building brand equityCustomer relationship management (CRM) is one of the hottest topics in strategic branding worldwide, and, as the authors of this groundbreaking book demonstrate, the most innovative CRM techniques are developed at transnational corporations challenged with maintaining relationships with an ethnically very diverse customer base. The first book to provide a truly international perspective on customer relationship management, Romancing the Customer draws on case studies from around the world to describe cutting-edge CRM techniques currently used by many of today's most high-powered global enterprises. Paul Temporal and Martin Trott reveal the strategies behind some of the most successful initiatives of recent years.Paul Temporal, PhD (Singapore), is Managing Director of Marketing Initiatives Group and a leading international expert on brand creation, development, and management. Martin Trott (Malaysia) is Managing Director of Relationship Marketing International.
 
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.