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Unveiling the secrets of iconic brand building.
Recommendation: Hey there! If you've ever wondered how brands like Crest, Pringles, and Cascade became household names, "Rising Tide - Lessons From 165 Years Of Brand Building At Procter & Gamble" is the book for you. This captivating read dives deep into the history of Procter & Gamble, showcasing their long-standing success and providing practical advice on business reinvention, leadership transformation, and brand excellence. Get ready to discover the secrets behind some of the most iconic brands of our time!
This work features the history of brand innovation at Procter & Gamble, one
of the most successful consumer goods companies in the world. A fascinating
history of household brands from Ivory to Crest, and Pringles to Cascade,
this book unlocks the secrets of longtime success of dozens of superstar
brands that we've grown accustomed to choosing for decades. It offers
practical advice. Case study sections offer lessons in: business
reinvention, building new markets and capabilities, leadership
transformation, brand excellence, and general management.
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Unveiling the secrets of iconic brand building.
Recommendation: Hey there! If you've ever wondered how brands like Crest, Pringles, and Cascade became household names, "Rising Tide - Lessons From 165 Years Of Brand Building At Procter & Gamble" is the book for you. This captivating read dives deep into the history of Procter & Gamble, showcasing their long-standing success and providing practical advice on business reinvention, leadership transformation, and brand excellence. Get ready to discover the secrets behind some of the most iconic brands of our time!
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