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Raindancing : Why Rational Beats Ritual

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Rational marketing: data over guesswork

Raindancing provides a wake-up call to marketers who rely solely on traditions and unproven tactics without collecting data, measurements, or forecasts. Glenn Granger argues persuasively that precise and informed advertising, backed by data, is the secret sauce for marketing success. This book is a must-read for anyone in marketing who wants to maximize their potential through a data-driven approach.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Raindancing : Why Rational Beats Ritual

Regular price Save up to 51%
Unit price
per
Compare to estimated retail price: RM176.00 MYR  
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ISBN: 9781780884851
Authors: Glenn Granger
Date of Publication: 2012-12-10
Format: Hardcover
Related Collections: Business, Economics
Goodreads rating: 2.0
(rated by 3 readers)

Description

Granger, Glenn
 

Rational marketing: data over guesswork

Raindancing provides a wake-up call to marketers who rely solely on traditions and unproven tactics without collecting data, measurements, or forecasts. Glenn Granger argues persuasively that precise and informed advertising, backed by data, is the secret sauce for marketing success. This book is a must-read for anyone in marketing who wants to maximize their potential through a data-driven approach.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.