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New

Purple Cow - Transform Your Business by Being Remarkable

by Seth Godin
RM36.72 MYR
Purple Cow - Transform Your Business by Being Remarkable
Purple Cow - Transform Your Business by Being Remarkable

Innovative business strategies to stand out distinctively.

If you're feeling stuck in a rut with your business approaches, "Purple Cow" could be the spark you're looking for. It's not your average business book – it's a call to action to innovate and create something so compelling that customers can't ignore you. Seth Godin will challenge your thinking and give you the push to become remarkable in your industry.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Purple Cow - Transform Your Business by Being Remarkable

by Seth Godin
RM36.72 MYR
ISBN: 9781591840213
Authors: Seth Godin
Publisher: Portfolio
Date of Publication: 2003-05-12
Format: Hardcover
Related Collections: Business, Personal Development
Related Topics: Self Help, Entrepreneurship, Personal Development, Management, Leadership, Business, Personal Development, Leadership, Psychology
Goodreads rating: 3.78
(rated by 54054 readers)

Description

The acclaimed Wall Street Journal and Business Week Bestseller. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks, JetBlue, Krispy Kreme, Apple, Dutch Boy, Kensington, Zespri, and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Innovative business strategies to stand out distinctively.

If you're feeling stuck in a rut with your business approaches, "Purple Cow" could be the spark you're looking for. It's not your average business book – it's a call to action to innovate and create something so compelling that customers can't ignore you. Seth Godin will challenge your thinking and give you the push to become remarkable in your industry.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.