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Publicity for Nonprofits : Generating Media Exposure That Leads to Awareness, Growth, and Contributions

by Sandra Beckwith
Save up to 40%
Publicity for Nonprofits : Generating Media Exposure That Leads to Awareness, Growth, and Contributions - Thryft
Publicity for Nonprofits : Generating Media Exposure That Leads to Awareness, Growth, and Contributions - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Publicity for Nonprofits : Generating Media Exposure That Leads to Awareness, Growth, and Contributions

by Sandra Beckwith
Save up to 40%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781419522994
Authors: Sandra Beckwith
Publisher: Kaplan Publishing
Date of Publication: 2006-06-01
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Communication, Marketing, Public Relations, Business, How To, Writing
Goodreads rating: 3.17
(rated by 12 readers)

Description

Every nonprofit organization, regardless of its size, needs publicity to drive awareness of its goals. Yet, breaking through the clutter in today’s information-overloaded society poses a huge challenge to organizations of all sizes. In Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions, award-winning publicist Sandra Beckwith shows how to capture the public's attention with successful publicity strategies geared specifically for nonprofit organizations. Fascinating nonprofit case studies, detailed instructions, and a rich array of publicity tools and tactics will help your nonprofit organization learn how to: §         Create an affordable publicity plan that integrates goals, objectives, and key strategies§         Determine which tools and tactics will have the most impact on your goals§         Develop and pitch newsworthy stories with powerful messages that will capture media attention and resonate with your audiences§         Maximize the publicity potential of your organization’s activities, talents and resources An excellent roadmap that emphasizes how to information, Publicity for Nonprofits is a must have resource for all nonprofit professionals – especially those who know their organization deserves more media attention to achieve its goals.
 
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.