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Public Relations: The Profession and the Practice (Int'l Ed)

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Public Relations: Communication Strategies for Success

This book is great for students because it provides a contemporary perspective on the field of public relations. It covers global markets, new technologies, and multiculturalism, offering a holistic understanding of the emerging trends. The author's personal and jargon-free writing style makes this a great resource for beginners who are looking for an introduction to the world of public relations.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Public Relations: The Profession and the Practice (Int'l Ed)

Regular price RM62.23 MYR Now RM18.04 MYR Save 71%
Unit price
per
Compare to estimated retail price: RM355.86 MYR  
ISBN: 9780071310727
Date of Publication: 2012-01-01
Format: Paperback
Related Collections: Sociology, Politics, Business
Goodreads rating: 0.0
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Description

With coverage of global markets, new technologies, multiculturalism, and the news about public relations in action, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.
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Similar Reads

Public Relations: Communication Strategies for Success

This book is great for students because it provides a contemporary perspective on the field of public relations. It covers global markets, new technologies, and multiculturalism, offering a holistic understanding of the emerging trends. The author's personal and jargon-free writing style makes this a great resource for beginners who are looking for an introduction to the world of public relations.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.