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Sale

Profiting From Innovation - The Report Of The Three-Year Study From The National Academy Of Engineering

by William G. Howard
RM29.41 MYR Now RM14.52 MYR Save 51%
Profiting From Innovation - The Report Of The Three-Year Study From The National Academy Of Engineering - Thryft
Profiting From Innovation - The Report Of The Three-Year Study From The National Academy Of Engineering - Thryft

Transforming Innovation into Profitable Products

This book could be a good read for entrepreneurs and business leaders who are struggling to commercialize their innovative ideas. The authors present a detailed study on why some companies fail to profit from their technological inventions and provide solutions with real-life examples. The book emphasizes the importance of removing barriers to bring innovative ideas to the market and how to do it efficiently and systematically. Overall, this book can help the reader gain insight into ways of managing innovation and turning it into a profitable product.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Profiting From Innovation - The Report Of The Three-Year Study From The National Academy Of Engineering

by William G. Howard
RM29.41 MYR Now RM14.52 MYR Save 51%
ISBN: 9780029223857
Estimated First-hand Retail Price: RM134.79 MYR
Authors: William G. Howard
Publisher: Free Press
Date of Publication: 1991-11-11
Format: Hardcover
Related Collections: Personal Development, Economics, Business
Related Topics: Business, Finance, Society, Entrepreneurship, Sociology, Management
Goodreads rating: 3.0
(rated by 1 readers)

Description

American industry is renowned for its scientific and technical breakthroughs -- and equally famous for its visible failures in commercializing its own technology. Drawing on many examples of successful innovation management, an elite panel of the nation's most accomplished technical managers demonstrates how companies can transform new ideas into products efficiently and systematically by removing the barriers that surround innovative technology. This book reveals how technical innovation occurs in distinct patterns, and explains how pure technological advance relates to the organizations and markets it affects. Early in the life of a new technology, value lies in the search for applications and means, and the benefits come from being early to market. Later, value comes from executing product, process, quality, or service improvements sooner than others do. Finally, value comes from correctly managing mature products. The authors emphasize that recognizing and understanding these patterns enable managers to structure and prosecute commercialization activities, and relate internal capabilities to external opportunities. Since goals and techniques must vary with the characteristics and maturity of the technology, the requirements of production, and the parameters of competition in each industry, management must be flexible in the methods and strategies it selects. This nuts-and-bolts handbook demonstrates how managing technical resources is as important to the paper clip business as it is to microelectronics, and describes and illustrates tools and techniques to help managers keep commercialization efforts in any business on track.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Similar Reads

Transforming Innovation into Profitable Products

This book could be a good read for entrepreneurs and business leaders who are struggling to commercialize their innovative ideas. The authors present a detailed study on why some companies fail to profit from their technological inventions and provide solutions with real-life examples. The book emphasizes the importance of removing barriers to bring innovative ideas to the market and how to do it efficiently and systematically. Overall, this book can help the reader gain insight into ways of managing innovation and turning it into a profitable product.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.