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Private Label Strategy: How to Meet the Store Brand Challenge

by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
RM41.00 MYR
Private Label Strategy: How to Meet the Store Brand Challenge
Private Label Strategy: How to Meet the Store Brand Challenge

Strategies for private label retail rivalry.

"Private Label Strategy" is a must-read if you're in retail or manufacturing, and you're grappling with the rise of store brands. It's not just theory; Kumar and Steenkamp offer real-world tactics based on case studies that show how you can either stand toe-to-toe with big name retailers or find ways to work with them. If your position in the market feels threatened by private labels, this book might be the playbook you need to evolve and regain control.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Private Label Strategy: How to Meet the Store Brand Challenge

by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
RM41.00 MYR
Condition guide

Book Condition Guide

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781422101674
Authors: Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Publisher: Harvard Business Review Press
Date of Publication: 2007-02-13
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Entrepreneurship, Management, Finance, Society
Goodreads rating: 3.88
(rated by 86 readers)

Description

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has huge implications for managers on both sides. Yet, brand manufacturers still cling to their outdated assumptions about private labels. In Private Label Strategy: How to Meet the Store Brand Challenge, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describe the new strategies for private labels that retailers are using, and challenge brand manufacturers to develop an effective response. Most important, they lay out actionable strategies for competing against - or collaborating with - private label purveyors. Packed with detailed international case studies, valuable visuals, and hands-on tools, Private Label Strategy enables managers to navigate profitably in this radically altered landscape.
 

Strategies for private label retail rivalry.

"Private Label Strategy" is a must-read if you're in retail or manufacturing, and you're grappling with the rise of store brands. It's not just theory; Kumar and Steenkamp offer real-world tactics based on case studies that show how you can either stand toe-to-toe with big name retailers or find ways to work with them. If your position in the market feels threatened by private labels, this book might be the playbook you need to evolve and regain control.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.