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Principles of Marketing

by Gary M. Armstrong, Philip Kotler
Save up to 63%
Principles of Marketing - Thryft
Principles of Marketing - Thryft

Master modern marketing for success.

Principles of Marketing is a must-read for students and professionals aspiring to become marketing managers. The book covers a wide range of topics, from basic marketing concepts to advanced strategies for delivering superior customer value. Philip Kotler provides practical real-world examples and applications, making it easy to understand the major decisions marketing managers face. The seventh edition places emphasis on delivering quality customer value and adds new material on brand quality and strategy, including co-branding, multibranding, packaging, and the environment.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Principles of Marketing

by Gary M. Armstrong, Philip Kotler
Save up to 63%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780132286855
Authors: Gary M. Armstrong, Philip Kotler
Publisher: Pearson Education (US)
Date of Publication: 1995-11-01
Format: Paperback
Related Collections: Business, Economics
Related Topics: Management, Entrepreneurship
Goodreads rating: 4.09
(rated by 2958 readers)

Description

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
 

Master modern marketing for success.

Principles of Marketing is a must-read for students and professionals aspiring to become marketing managers. The book covers a wide range of topics, from basic marketing concepts to advanced strategies for delivering superior customer value. Philip Kotler provides practical real-world examples and applications, making it easy to understand the major decisions marketing managers face. The seventh edition places emphasis on delivering quality customer value and adds new material on brand quality and strategy, including co-branding, multibranding, packaging, and the environment.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.