New
Sale

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Regular price RM34.00 MYR Now RM26.00 MYR Save 24%
Unit price
per
Compare to estimated retail price: RM69.00 MYR  

Unraveling the mystery of our illogical choices.

"Predictably Irrational" is a captivating exploration into the counterintuitive corners of human decision-making. Dan Ariely provides a unique blend of insightful experiments and engaging examples, making this book a fascinating journey into understanding why we often trip over our own mental wiring when making choices. It's a read that not only illuminates the quirks of the human mind but also empowers us to make more deliberate and beneficial decisions in our daily lives.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New
Sale

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Regular price RM34.00 MYR Now RM26.00 MYR Save 24%
Unit price
per
Compare to estimated retail price: RM69.00 MYR  
ISBN: 9780007256532
Authors: Dan Ariely
Publisher: Harper
Date of Publication: 2009-01-01
Format: Paperback
Goodreads rating: 4.12
(rated by 123219 readers)
Condition guide
Only 2 left. Order soon!
 More payment options
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Well Read
Regular price RM34.00 MYR Now RM26.00 MYR
Unit price
per
Add to Wishlist

Unraveling the mystery of our illogical choices.

"Predictably Irrational" is a captivating exploration into the counterintuitive corners of human decision-making. Dan Ariely provides a unique blend of insightful experiments and engaging examples, making this book a fascinating journey into understanding why we often trip over our own mental wiring when making choices. It's a read that not only illuminates the quirks of the human mind but also empowers us to make more deliberate and beneficial decisions in our daily lives.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.