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Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini
Compare to estimated retail price: RM74.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Pre-Suasion: A Revolutionary Way to Influence and Persuade
Pre-Suasion: A Revolutionary Way to Influence and Persuade

Master persuasion techniques with psychological insights.

If you're the kind of person intrigued by the subtle mechanics of influence and persuasion in everyday interactions, "Pre-Suasion" by Robert Cialdini is an essential read. It's not just about what you say, but how and when you say it that primes people to say yes. Cialdini distills complex psychological concepts into practical strategies, making this book a treasure trove for marketers, negotiators, or anyone looking to understand and leverage the art of persuasion.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini
Compare to estimated retail price: RM74.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781847941435
Authors: Robert B. Cialdini
Publisher: Random House Business
Date of Publication: 2017-01-01
Format: Paperback
Related Collections: Business, Personal Development, Science
Related Topics: Personal Development, Management, Communication, Leadership, Self Help, Business, Personal Development, Psychology, Leadership, Psychology
Goodreads rating: 4.0
(rated by 10295 readers)

Description

When it comes to persuasion, success can begin before you say a word. In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people; it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even before they are asked. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will be better placed to win a debate, get support for an idea or cause, promote a campaign – even persuade yourself to do something you find difficult. Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.
 

Master persuasion techniques with psychological insights.

If you're the kind of person intrigued by the subtle mechanics of influence and persuasion in everyday interactions, "Pre-Suasion" by Robert Cialdini is an essential read. It's not just about what you say, but how and when you say it that primes people to say yes. Cialdini distills complex psychological concepts into practical strategies, making this book a treasure trove for marketers, negotiators, or anyone looking to understand and leverage the art of persuasion.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.