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Positioning: The Battle for Your Mind

by Al Ries, Jack Trout
Compare to estimated retail price: RM123.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind

Transformative marketing strategies for modern branding.

If you're looking to understand the intricacies of how products become household names, "Positioning: The Battle for Your Mind" is invaluable. Ries and Trout distill complex marketing theories into relatable examples and strategies; they've influenced an entire generation of marketers. Their insights could redefine how you perceive marketing and help you carve out a unique space for your products in the crowded marketplaces.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Positioning: The Battle for Your Mind

by Al Ries, Jack Trout
Compare to estimated retail price: RM123.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780071359160
Authors: Al Ries, Jack Trout
Publisher: McGraw Hill
Date of Publication: 2001-01-18
Format: Hardcover
Related Collections: Personal Development, Business
Related Topics: Personal Development, Psychology, Business, Self Help, Communication, Management, Personal Development, Entrepreneurship
Goodreads rating: 4.03
(rated by 17912 readers)

Description

A dynamic new cover heralds the reissue of this bestselling business classic, which Spencer Johnson, M.D., co-author of The One Minute Manager praised as "One of the most important communication books I've ever read. I recommend it highly!"
 

Transformative marketing strategies for modern branding.

If you're looking to understand the intricacies of how products become household names, "Positioning: The Battle for Your Mind" is invaluable. Ries and Trout distill complex marketing theories into relatable examples and strategies; they've influenced an entire generation of marketers. Their insights could redefine how you perceive marketing and help you carve out a unique space for your products in the crowded marketplaces.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.