Platform Revolution : How Networked Markets Are Transforming the Economy--and How to Make Them Work for You

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Platform Revolution: A comprehensive guide to platforms.

This book is perfect for entrepreneurs who are looking to develop platform-based businesses. It explains the strategies and tactics behind successful platform businesses and provides practical advice on how to start and run a platform business. It also covers essential issues such as regulation and consumer trust, making it a valuable resource for established businesses looking to adapt to a changing marketplace. By examining examples such as Uber and Tinder, the authors demonstrate how platforms are disrupting traditional industries, making this a must-read for anyone interested in the future of business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Platform Revolution : How Networked Markets Are Transforming the Economy--and How to Make Them Work for You

Regular price
Unit price
per
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ISBN: 9780393249132
Date of Publication: 2016-03-28
Format: Hardcover
Related Collections: Economics, Business
Goodreads rating: 4.04
(rated by 4464 readers)

Description

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business.Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.
 

Platform Revolution: A comprehensive guide to platforms.

This book is perfect for entrepreneurs who are looking to develop platform-based businesses. It explains the strategies and tactics behind successful platform businesses and provides practical advice on how to start and run a platform business. It also covers essential issues such as regulation and consumer trust, making it a valuable resource for established businesses looking to adapt to a changing marketplace. By examining examples such as Uber and Tinder, the authors demonstrate how platforms are disrupting traditional industries, making this a must-read for anyone interested in the future of business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.