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Persuasion Equation: The Subtle Science of Getting Your Way

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Mastering persuasion with science and real-life strategies.

If you've ever found yourself struggling to convince your boss for that promotion or needed to sway your team towards a new project, "Persuasion Equation" has got your back. Mark Rodgers has expertly distilled the science of persuasion into actionable insights, meshing academic research with practical know-how. Getting to "yes" becomes an art form as you navigate through the individual differences and organizational politics that influence decision-making. This book isn't just a guide—it's your strategic partner in the subtle dance of persuasion.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Persuasion Equation: The Subtle Science of Getting Your Way

Regular price Save up to 49%
Unit price
per
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ISBN: 9780814434178
Authors: Mark Rodgers
Publisher: AMACOM
Date of Publication: 2015-05-06
Format: Paperback
Related Collections: Business, Psychology, Personal Development
Goodreads rating: 3.63
(rated by 43 readers)

Description

How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation—a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to: • Radiate an aura of expertise • Win trust and leverage credibility • Build a business case that appeals to both heart and mind • Adapt for personality, gender, and generational differences • Use language strategically • Perfect the five-step persuasion process • Generate group buy-in • Master organizational politics • And more From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.
 

Mastering persuasion with science and real-life strategies.

If you've ever found yourself struggling to convince your boss for that promotion or needed to sway your team towards a new project, "Persuasion Equation" has got your back. Mark Rodgers has expertly distilled the science of persuasion into actionable insights, meshing academic research with practical know-how. Getting to "yes" becomes an art form as you navigate through the individual differences and organizational politics that influence decision-making. This book isn't just a guide—it's your strategic partner in the subtle dance of persuasion.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.