Onward : How Starbucks Fought for Its Life Without Losing Its Soul

Regular price RM61.67 MYR
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Onward : How Starbucks Fought for Its Life Without Losing Its Soul

Regular price RM61.67 MYR
Unit price
per
ISBN: 9781609611651
Publisher: Rodale, Inc.
Date of Publication: 2011-03-29
Format: Hardcover
Related Collections: Business, Biographies & Memoirs, History
Goodreads rating: 3.85
(rated by 29019 readers)

Description

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the Chairman Executive Officer eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company’s ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
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