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Just Arrived

On Task: How Our Brain Gets Things Done

by David Badre
RM71.00 MYR
Compare to estimated retail price: RM168.00 MYR  

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On Task: How Our Brain Gets Things Done
On Task: How Our Brain Gets Things Done

Unveiling the brain's mechanics behind everyday actions.

If you've ever wondered about the neurological fireworks behind the simple act of making your morning coffee or the struggle to resist a sugary temptation, "On Task" takes you on a deep dive. Cognitive neuroscientist David Badre reveals the complex network of cognitive control that orchestrates our thoughts into actions, providing insights that could change how you understand yourself and interact with the world. It's a book that promises not just to inform but to enlighten your appreciation of the human brain's marvels.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

On Task: How Our Brain Gets Things Done

by David Badre
RM71.00 MYR
Compare to estimated retail price: RM168.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780691175553
Authors: David Badre
Publisher: Princeton University Press
Date of Publication: 2020-11-10
Format: Hardcover
Related Collections: Personal Development, Science
Related Topics: Productivity, Education, Neuroscience, Popular Science, Personal Development, Psychology
Goodreads rating: 4.02
(rated by 156 readers)

Description

A look at the extraordinary ways the brain turns thoughts into actions—and how this shapes our everyday lives. Why is it hard to text and drive at the same time? How do you resist eating that extra piece of cake? Why does staring at a tax form feel mentally exhausting? Why can your child expertly fix the computer and yet still forget to put on a coat? From making a cup of coffee to buying a house to changing the world around them, humans are uniquely able to execute necessary actions. How do we do it? Or in other words, how do our brains get things done? In On Task, cognitive neuroscientist David Badre presents the first authoritative introduction to the neuroscience of cognitive control—the remarkable ways that our brains devise sophisticated actions to achieve our goals. We barely notice this routine part of our lives. Yet, cognitive control, also known as executive function, is an astonishing phenomenon that has a profound impact on our well-being. Drawing on cutting-edge research, vivid clinical case studies, and examples from daily life, Badre sheds light on the evolution and inner workings of cognitive control. He examines issues from multitasking and willpower to habitual errors and bad decision making, as well as what happens as our brains develop in childhood and change as we age—and what happens when cognitive control breaks down. Ultimately, Badre shows that cognitive control affects just about everything we do. A revelatory look at how billions of neurons collectively translate abstract ideas into concrete plans, On Task offers an eye-opening investigation into the brain’s critical role in human behavior.
 

Unveiling the brain's mechanics behind everyday actions.

If you've ever wondered about the neurological fireworks behind the simple act of making your morning coffee or the struggle to resist a sugary temptation, "On Task" takes you on a deep dive. Cognitive neuroscientist David Badre reveals the complex network of cognitive control that orchestrates our thoughts into actions, providing insights that could change how you understand yourself and interact with the world. It's a book that promises not just to inform but to enlighten your appreciation of the human brain's marvels.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.