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Sale

Ogilvy on Advertising

by David Ogilvy
RM41.00 MYR Now RM33.00 MYR Save 20%
Ogilvy on Advertising
Ogilvy on Advertising

Time-tested wisdom from advertising’s greatest mind.

If you're intrigued by the power of a well-crafted message or the legacy that legendary campaigns leave, "Ogilvy on Advertising" could be a fascinating read. David Ogilvy's insights are as relevant today as they were in the golden age of print and TV advertising. Think of this book as a mentorship in print form, guiding you through the dos and don'ts of the ad world with a voice of experience that's rare and invaluable.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Ogilvy on Advertising

by David Ogilvy
RM41.00 MYR Now RM33.00 MYR Save 20%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781853756153
Authors: David Ogilvy
Publisher: Prion Books Ltd
Date of Publication: 2011-03-01
Format: Paperback
Related Collections: Biographies & Memoirs, Personal Development, Creative Nonfiction, Business
Related Topics: Entrepreneurship, Communication, Writing, Biography, Business
Goodreads rating: 4.15
(rated by 11133 readers)

Description

A guide which explains how to create advertising that works. How to run an agency. How to write successful copy. And what the future holds for the advertising industry.
 

Time-tested wisdom from advertising’s greatest mind.

If you're intrigued by the power of a well-crafted message or the legacy that legendary campaigns leave, "Ogilvy on Advertising" could be a fascinating read. David Ogilvy's insights are as relevant today as they were in the golden age of print and TV advertising. Think of this book as a mentorship in print form, guiding you through the dos and don'ts of the ad world with a voice of experience that's rare and invaluable.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.