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Ogilvy on Advertising

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Time-tested wisdom from advertising’s greatest mind.

If you're intrigued by the power of a well-crafted message or the legacy that legendary campaigns leave, "Ogilvy on Advertising" could be a fascinating read. David Ogilvy's insights are as relevant today as they were in the golden age of print and TV advertising. Think of this book as a mentorship in print form, guiding you through the dos and don'ts of the ad world with a voice of experience that's rare and invaluable.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Ogilvy on Advertising

Regular price RM47.74 MYR
Unit price
per
ISBN: 9781853756153
Authors: David Ogilvy
Publisher: Prion Books Ltd
Date of Publication: 2011-03-01
Format: Paperback
Goodreads rating: 4.15
(rated by 11133 readers)

Description

A guide which explains how to create advertising that works. How to run an agency. How to write successful copy. And what the future holds for the advertising industry.
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Time-tested wisdom from advertising’s greatest mind.

If you're intrigued by the power of a well-crafted message or the legacy that legendary campaigns leave, "Ogilvy on Advertising" could be a fascinating read. David Ogilvy's insights are as relevant today as they were in the golden age of print and TV advertising. Think of this book as a mentorship in print form, guiding you through the dos and don'ts of the ad world with a voice of experience that's rare and invaluable.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.