Timeless advertising wisdom from industry's renowned wizard.
If you're peering into the world of advertising, let "Ogilvy on Advertising" be your guide. David Ogilvy lays out the landscape of the ad business with the sharpness and wit only a true insider possesses. From crafting compelling copy to the nuances of the industry's inner workings, his experiences serve not just as a tutorial but as a source of inspiration for anyone aiming to master the art of persuasion in business. This isn't just a book; it's a mentorship in paperback form.
ISBN: 9780394729039
Authors:
David Ogilvy
Publisher: Vintage
Date of Publication: 1985-03-12
Format: Paperback
Related Topics:
Biography,
How To,
Entrepreneurship,
Personal Development,
Communication,
Management,
Business,
Writing
Goodreads rating: 4.14
(rated by 10858 readers)
Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy covers how to get a job in advertising, how to choose an agency for your product, the secrets behind advertising that works, how to write successful copy—and get people to read it, eighteen miracles of research, what advertising can do for charities, and much, much more.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Timeless advertising wisdom from industry's renowned wizard.
If you're peering into the world of advertising, let "Ogilvy on Advertising" be your guide. David Ogilvy lays out the landscape of the ad business with the sharpness and wit only a true insider possesses. From crafting compelling copy to the nuances of the industry's inner workings, his experiences serve not just as a tutorial but as a source of inspiration for anyone aiming to master the art of persuasion in business. This isn't just a book; it's a mentorship in paperback form.
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