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Nudge: The Final Edition

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Transformative insights on choice architecture.

If you're intrigued by the subtle forces that shape our decisions, "Nudge" is right up your alley. It's not just a book; it's a window into how we can gently steer ourselves towards better choices without compromising our freedom. In a world brimming with options, this final edition with contemporary issues like COVID-19 and climate change is ever more relevant, making it a riveting and potentially life-changing read.

  • Financial Times Business Book of the Year Nominee for Longlist (2008)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Nudge: The Final Edition

Regular price RM36.91 MYR
Unit price
per
Compare to estimated retail price: RM69.28 MYR  
ISBN: 9780141999937
Authors: Cass R Sunstein
Publisher: Penguin Books Ltd
Date of Publication: 2022-08-25
Format: Paperback
Goodreads rating: 3.84
(rated by 90916 readers)

Description

Nudge has transformed the way individuals, companies, and governments look at the world - and in the process has become one of the most important books of the twenty-first century. This completely updated edition offers a wealth of new insights for fans and newcomers alike - about COVID-19, diet, personal finance, retirement savings, medical care, organ donation, and climate change. Every day we make decisions: about the things we buy or the meals we eat; about the investments we make and the time we spend; about our health and that of the planet. Unfortunately, we often choose badly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy, and less happy. And, as Richard Thaler and Cass Sunstein show, no choice is ever presented to us in a neutral way. But by knowing how people think, we can make it easier for them to choose what is best for themselves, for their families, and for society. With brilliant insight and wonderful levity, Thaler and Sunstein demonstrate how best to nudge us in the right directions, without ever restricting our freedom of choice.
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Transformative insights on choice architecture.

If you're intrigued by the subtle forces that shape our decisions, "Nudge" is right up your alley. It's not just a book; it's a window into how we can gently steer ourselves towards better choices without compromising our freedom. In a world brimming with options, this final edition with contemporary issues like COVID-19 and climate change is ever more relevant, making it a riveting and potentially life-changing read.

  • Financial Times Business Book of the Year Nominee for Longlist (2008)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.