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Nudge: Improving Decisions About Health, Wealth and Happiness

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Nudge: A practical guide to better decisions.

"For those interested in changing their decision-making habits, Nudge provides a practical framework to do so. With real-life examples and original research, Thaler and Sunstein show how subtle changes in the presentation of choices can lead to better outcomes for individuals and society as a whole. Highly recommended for anyone seeking to improve their decision-making."

  • Financial Times Business Book of the Year Nominee for Longlist (2008)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Nudge: Improving Decisions About Health, Wealth and Happiness

Regular price RM40.27 MYR Now RM29.18 MYR Save 28%
Unit price
per
Compare to estimated retail price: RM67.30 MYR  
ISBN: 9780141040011
Publisher: Penguin Books
Date of Publication: 2009-03-10
Format: Paperback
Goodreads rating: 3.84
(rated by 86057 readers)

Description

From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that changed the way we think about decision-making. Nudge is about choices—how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples and original research, the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice.
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Nudge: A practical guide to better decisions.

"For those interested in changing their decision-making habits, Nudge provides a practical framework to do so. With real-life examples and original research, Thaler and Sunstein show how subtle changes in the presentation of choices can lead to better outcomes for individuals and society as a whole. Highly recommended for anyone seeking to improve their decision-making."

  • Financial Times Business Book of the Year Nominee for Longlist (2008)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.