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Nudge: Improving Decisions About Health, Wealth, and Happiness

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Insightful guide to making better decisions for happiness

This book could be a good read for you if you're interested in understanding how the choices we make impact our lives. With examples from everyday life and backed by years of research, Thaler and Sunstein highlight the biases that affect our decision-making process. They reveal how we can overcome these biases and make better choices by understanding the power of "choice architecture." This book offers practical advice on how to nudge ourselves and others towards decisions that lead to personal and societal well-being, all while maintaining our freedom of choice. Get ready to gain an insightful perspective on decision-making and find ways to improve the outcome of your choices.

  • Financial Times Business Book of the Year Nominee for Longlist (2008)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Nudge: Improving Decisions About Health, Wealth, and Happiness

Regular price RM40.21 MYR
Unit price
per
Compare to estimated retail price: RM88.18 MYR  
ISBN: 9780143115267
Publisher: Penguin Books
Date of Publication: 2009-02-24
Format: Paperback
Goodreads rating: 3.84
(rated by 86056 readers)

Description

From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions. Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.
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Insightful guide to making better decisions for happiness

This book could be a good read for you if you're interested in understanding how the choices we make impact our lives. With examples from everyday life and backed by years of research, Thaler and Sunstein highlight the biases that affect our decision-making process. They reveal how we can overcome these biases and make better choices by understanding the power of "choice architecture." This book offers practical advice on how to nudge ourselves and others towards decisions that lead to personal and societal well-being, all while maintaining our freedom of choice. Get ready to gain an insightful perspective on decision-making and find ways to improve the outcome of your choices.

  • Financial Times Business Book of the Year Nominee for Longlist (2008)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.