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New Products Management

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Comprehensive guide to new product development process.

Diving into 'New Products Management' could be eye-opening for you if you're keen on mastering the A to Z of bringing new products to market. Crawford and Di Benedetto don't just theorize; they equip you with a roadmap for strategic development, cross-functional teamwork, and financial management of projects, which could be invaluable whether you're a budding project manager or an accomplished team leader thirsting for streamlined processes.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

New Products Management

Regular price RM34.00 MYR
Unit price
per
ISBN: 9780071151627
Date of Publication: 2002-01-01
Format: Paperback
Related Collections: Business
Related Topics: Management, Finance
Goodreads rating: 3.51
(rated by 89 readers)

Description

This book provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
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New Products Management
New Products Management
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Regular price RM34.00 MYR
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Comprehensive guide to new product development process.

Diving into 'New Products Management' could be eye-opening for you if you're keen on mastering the A to Z of bringing new products to market. Crawford and Di Benedetto don't just theorize; they equip you with a roadmap for strategic development, cross-functional teamwork, and financial management of projects, which could be invaluable whether you're a budding project manager or an accomplished team leader thirsting for streamlined processes.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.