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Myths of Social Media - Dispel the Misconceptions and Master Social Media

by Ian MacRae, Michelle Carvill
Save up to 21%
Myths of Social Media - Dispel the Misconceptions and Master Social Media
Myths of Social Media - Dispel the Misconceptions and Master Social Media

Debunking social media myths with practical business tips.

If you've ever felt overwhelmed by trying to navigate social media for your business, this book is a lifesaver. With Michelle Carvill and Ian MacRae debunking common misconceptions, you'll feel empowered to craft a more effective online strategy. Their research is thorough, and their advice is both accessible and actionable.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Myths of Social Media - Dispel the Misconceptions and Master Social Media

by Ian MacRae, Michelle Carvill
Save up to 21%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781398607781
Authors: Ian MacRae, Michelle Carvill
Publisher: Kogan Page
Date of Publication: 2022-10-25
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Communication, Technology, Business, Personal Development, Productivity
Goodreads rating: 3.33
(rated by 18 readers)

Description

Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work. About the Business Myths series... The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.
 

Debunking social media myths with practical business tips.

If you've ever felt overwhelmed by trying to navigate social media for your business, this book is a lifesaver. With Michelle Carvill and Ian MacRae debunking common misconceptions, you'll feel empowered to craft a more effective online strategy. Their research is thorough, and their advice is both accessible and actionable.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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