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Moonshot!: Game-Changing Strategies to Build Billion-Dollar Businesses

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Blueprint for transformative, billion-dollar business strategies.

If you're inspired by stories of groundbreaking innovation and have entrepreneurial ambitions, "Moonshot!" could be your playbook. John Sculley, having helmed giants like PepsiCo and Apple, offers insights that could potentially help redefine industries. You might find the strategic lessons invaluable as they come from a leader experienced in turning big ideas into even bigger realities.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

Moonshot!: Game-Changing Strategies to Build Billion-Dollar Businesses

Regular price RM44.00 MYR
Unit price
per
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ISBN: 9780795343261
Authors: John Sculley
Publisher: Rosettabooks
Date of Publication: 2014-10-31
Format: Hardcover
Related Collections: Personal Development, Business
Goodreads rating: 3.75
(rated by 199 readers)

Description

The future belongs to those who see the possibilities before they become obvious. This is an exciting time to be part of the business world. Throughout history, events that were groundbreaking--such as the Apollo moon landing in 1969 and the invention of the Apple personal computer--have reshaped life as we know it. The time is ripe for a new generation of innovative entrepreneurs to build businesses across industries that can generate billions while improving people's lives. In Moonshot!, John Sculley, former CEO of PepsiCo and Apple, lays out a roadmap for building a transformative business. Beginning with a can't-fail concept and inspired by smart data, Moonshot! reveals core concepts for a twenty-first-century business. Producer-in-Control models are a thing of the past; the Customer-in-Control future is bright for those who know how to use it. With technology at your back, now may be the best time in history to start a business—the future belongs to those who see the possibilities before they become obvious. Moonshot! will teach you to have the upper hand in any business.
 

Blueprint for transformative, billion-dollar business strategies.

If you're inspired by stories of groundbreaking innovation and have entrepreneurial ambitions, "Moonshot!" could be your playbook. John Sculley, having helmed giants like PepsiCo and Apple, offers insights that could potentially help redefine industries. You might find the strategic lessons invaluable as they come from a leader experienced in turning big ideas into even bigger realities.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.