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Meetings, Expositions, Events & Conventions : An Introduction to the Industry: International Edition

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Meetings, Expositions, Events & Conventions : An Introduction to the Industry: International Edition

Regular price Save up to 58%
Unit price
per
Compare to estimated retail price: RM438.00 MYR  
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ISBN: 9780132719919
Authors: George G. Fenich
Publisher: Pearson Educacion
Date of Publication: 2011-02-01
Format: Paperback
Related Collections: Business, Travel
Goodreads rating: 3.88
(rated by 26 readers)

Description

The expansive growth of the meeting, exposition, event and convention (MEEC) industry within the hospitality industry, communities and college faculty, demands this current, comprehensive introduction to the various segments of the MEEC industry. This broad overview takes advantage of the expertise of many active industry experts. It is the most up-to-date text available and covers a wider range of MEEC topics than any other book on the market. The author examines all aspects of the history and impact of MEEC, career opportunities, planning and managing a convention, meeting, exposition or event, MEEC and hospitality, MEEC and the community, MEEC and academic programs. For practitioners, academics and the general public involved in meetings, expositions, events and conventions.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.