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Sale

Meeting Of The Minds - Creating The Market-Based Enterprise

by Vincent P. Barabba
Save up to 41%
Compare to estimated retail price: RM120.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Meeting Of The Minds - Creating The Market-Based Enterprise - Thryft
Meeting Of The Minds - Creating The Market-Based Enterprise - Thryft

Market-Based Decision Making for Competitive Advantage.

This book is recommended for anyone looking to gain a strategic edge in their market through an in-depth analysis of market-based decision-making mechanisms. Vincent P. Barabba, a seasoned executive at Eastman Kodak, Xerox, and General Motors, offers a unique framework for creating a unity of knowledge and purpose across functions to achieve the meeting of the minds between the customer, community, and enterprise. The book emphasizes how companies can use systems thinking to view customers and the market as an extension of the firm, creating value for all parties.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Meeting Of The Minds - Creating The Market-Based Enterprise

by Vincent P. Barabba
Save up to 41%
Compare to estimated retail price: RM120.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780875845777
Authors: Vincent P. Barabba
Publisher: Harvard Business Review Press
Date of Publication: 1995-11-01
Format: Hardcover
Related Collections: Business, Personal Development
Related Topics: Management, Leadership, Business, Leadership
Goodreads rating: 3.75
(rated by 4 readers)

Description

Argues that businesses need to view customers as an extension of the company, and suggests ways company departments can work together and still maintain their functional specialties
 

Market-Based Decision Making for Competitive Advantage.

This book is recommended for anyone looking to gain a strategic edge in their market through an in-depth analysis of market-based decision-making mechanisms. Vincent P. Barabba, a seasoned executive at Eastman Kodak, Xerox, and General Motors, offers a unique framework for creating a unity of knowledge and purpose across functions to achieve the meeting of the minds between the customer, community, and enterprise. The book emphasizes how companies can use systems thinking to view customers and the market as an extension of the firm, creating value for all parties.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.