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Sale

Media, Audiences, Effects : An Introduction to the Study of Media Content and Audience Analysis

by Paul J. Traudt
RM77.78 MYR Now RM33.12 MYR Save 57%
Media, Audiences, Effects : An Introduction to the Study of Media Content and Audience Analysis - Thryft
Media, Audiences, Effects : An Introduction to the Study of Media Content and Audience Analysis - Thryft

Media analysis made easy in 8 topics.

This book is recommended for anyone interested in understanding how media impacts society. The book covers a wide range of topics, such as television violence and advertising bans, and introduces readers to over 300 research studies. It provides a comprehensive framework for evaluating media effects research and is an essential read for media and communication students.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Media, Audiences, Effects : An Introduction to the Study of Media Content and Audience Analysis

by Paul J. Traudt
RM77.78 MYR Now RM33.12 MYR Save 57%
ISBN: 9780205395675
Authors: Paul J. Traudt
Publisher: Pearson
Date of Publication: 2005-09-15
Format: Paperback
Related Collections: Sociology, Personal Development, Politics
Related Topics: Politics, Social Issues, Psychology, Gender, Sociology
Goodreads rating: 3.33
(rated by 3 readers)

Description

"Media, Audiences, Effects" teaches students how to evaluate media effects research and better understand the role media play in our everyday lives. This text introduces readers to over 300 contemporary research studies focusing on 12 important topic areas, including television violence, gender and ethnicity, sexuality and pornography, and advertising bans. It provides a framework for understanding how researchers study media effects and what mass communication theory and research tell us about the relationship between media and society.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Media analysis made easy in 8 topics.

This book is recommended for anyone interested in understanding how media impacts society. The book covers a wide range of topics, such as television violence and advertising bans, and introduces readers to over 300 research studies. It provides a comprehensive framework for evaluating media effects research and is an essential read for media and communication students.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.