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Brand yourself for success with Master the Brand Called YOU(TM)
Master the Brand Called YOU(TM) is perfect for anyone looking to take control of their personal brand in the workplace. Through step-by-step guidance and real-life examples, author Brenda Bence teaches readers to identify and communicate their unique leadership qualities, and avoid common pitfalls that could damage their brand. This book is ideal for individuals who want to increase their earning power and job satisfaction by building trust and loyalty in themselves.
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Are YOU(TM) the brand of choice in your workplace?The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction-and your income potential-if your boss, colleagues, and customers felt the same about YOU(TM)?This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU(TM) guides you step-by-step through corporate branding techniques never before adapted for personal use.You will learn how to: - Identify the 6 essential positioning elements that define your leadership personal brand- Master the 5 everyday activities that most clearly communicate your brand as a leader- Avoid the top 20 Leadership Personal Brand Busters(R) that could keep you from success- Increase both your earning power and your job satisfaction- Build on-the-job trust and loyalty in YOU(TM)
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Brand yourself for success with Master the Brand Called YOU(TM)
Master the Brand Called YOU(TM) is perfect for anyone looking to take control of their personal brand in the workplace. Through step-by-step guidance and real-life examples, author Brenda Bence teaches readers to identify and communicate their unique leadership qualities, and avoid common pitfalls that could damage their brand. This book is ideal for individuals who want to increase their earning power and job satisfaction by building trust and loyalty in themselves.
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