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Mass Media Research: An Introduction

by Roger D. Wimmer, Joseph R. Dominick
RM41.00 MYR
Mass Media Research: An Introduction
Mass Media Research: An Introduction

In-depth guide to mass media research methods.

If you're venturing into the world of media research or simply looking to deepen your understanding, "Mass Media Research: An Introduction" is a solid resource. It carefully dissects various research approaches, providing a comprehensive overview that is as educational as it is practical. With its forward-looking section, you'll not only grasp the foundational methods but also get a taste of how they apply to the ever-evolving media landscape, especially digital platforms.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Mass Media Research: An Introduction

by Roger D. Wimmer, Joseph R. Dominick
RM41.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780534560072
Authors: Roger D. Wimmer, Joseph R. Dominick
Publisher: Wadsworth Publishing
Date of Publication: 1999-07-12
Format: Hardcover
Goodreads rating: 3.41
(rated by 109 readers)

Description

This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media as well as on the Internet.
 

In-depth guide to mass media research methods.

If you're venturing into the world of media research or simply looking to deepen your understanding, "Mass Media Research: An Introduction" is a solid resource. It carefully dissects various research approaches, providing a comprehensive overview that is as educational as it is practical. With its forward-looking section, you'll not only grasp the foundational methods but also get a taste of how they apply to the ever-evolving media landscape, especially digital platforms.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.