Married to the Brand

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Develop lasting brand connections.

This book explores how some companies manage to create a strong relationship with their consumers, resulting in a lasting and satisfying connection. Through years of research and consumer stories, the author explains the emotions that need to be present in order for a customer to feel connected to a brand and the steps that marketers need to take to build and maintain these emotional connections.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Married to the Brand

Regular price RM32.00 MYR
Unit price
per
Compare to estimated retail price: RM41.00 MYR  
ISBN: 9781595620095
Publisher: Gallup Press
Date of Publication: 2005-11-01
Format: Paperback
Related Collections: Personal Development, Business
Goodreads rating: 3.31
(rated by 75 readers)

Description

Although American companies spend a staggering $500 billion on advertising annually, many fail to establish an emotional connection with consumers. "Married to the Brand" examines why some companies develop this most desirable consumer connection, and why others don't. Using Gallup's 60 years of global consumer data and tons of consumer stories, William McEwen shows that many marketers are great at wooing a "first date" with consumers, but only the best can create a lasting marriage between buyer and brand. The book explores how emotions such as confidence, integrity, pride, and passion can make consumers want to stand by a brand, and shows how skilful brand management can keep a consumer-brand marriage fresh and satisfying.
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Married to the Brand
Married to the Brand
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Regular price RM32.00 MYR
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Develop lasting brand connections.

This book explores how some companies manage to create a strong relationship with their consumers, resulting in a lasting and satisfying connection. Through years of research and consumer stories, the author explains the emotions that need to be present in order for a customer to feel connected to a brand and the steps that marketers need to take to build and maintain these emotional connections.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.