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Marketplace 3.0: Rewriting the Rules of Borderless Business

by Hiroshi Mikitani
RM55.26 MYR
Marketplace 3.0: Rewriting the Rules of Borderless Business
Marketplace 3.0: Rewriting the Rules of Borderless Business

Visionary blueprint for next-gen global e-commerce.

"Marketplace 3.0" is a compelling read for anyone immersed in the world of e-commerce or interested in innovative business strategies. Hiroshi Mikitani doesn't just present a theory; he offers a window into the very tactics that established Rakuten as a global powerhouse. Through his vivid examples, you'll explore a new mindset of collaboration and long-term vision that could be just the inspiration you need to rethink your approach to business in our interconnected world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Marketplace 3.0: Rewriting the Rules of Borderless Business

by Hiroshi Mikitani
RM55.26 MYR
ISBN: 9780230342149
Estimated First-hand Retail Price: RM121.07 MYR
Authors: Hiroshi Mikitani
Publisher: St. Martin's Press
Date of Publication: 2013-03-19
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Entrepreneurship, Management
Goodreads rating: 3.41
(rated by 136 readers)

Description

The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defy conventional wisdom, and are the future of growth and globalization strategy. If Web 2.0 described the shift from static to interactive life on the Web, then 3.0 is the next sea change ― driven by personalization, intelligent search, and user behavior. And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era. Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Similar Reads

Visionary blueprint for next-gen global e-commerce.

"Marketplace 3.0" is a compelling read for anyone immersed in the world of e-commerce or interested in innovative business strategies. Hiroshi Mikitani doesn't just present a theory; he offers a window into the very tactics that established Rakuten as a global powerhouse. Through his vivid examples, you'll explore a new mindset of collaboration and long-term vision that could be just the inspiration you need to rethink your approach to business in our interconnected world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.