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Marketing Warfare

by Jack Trout, Al Ries
RM34.64 MYR
Marketing Warfare - Thryft
Marketing Warfare - Thryft

Marketing is war - learn to win.

"Marketing Warfare" is an essential read for anyone looking to gain a competitive edge in their industry. Using real-world examples, the book explores offensive, defensive, flanking, and guerrilla tactics that can be used to conquer market share. Readers will gain a deeper understanding of how to strategize and execute plans that will help them succeed amidst fierce competition, making it a must-read for business leaders seeking to stay ahead in the game.

Marketing Warfare

by Jack Trout, Al Ries
RM34.64 MYR
ISBN: 9780070666009
Authors: Jack Trout, Al Ries
Publisher: McGraw-Hill Inc.,US
Date of Publication: 1986-12-01
Format: Paperback
Related Collections: Business
Related Topics: Entrepreneurship, Management
Goodreads rating: 4.1
(rated by 1688 readers)

Description

The authors of the bestselling Positioning: The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Marketing is war - learn to win.

"Marketing Warfare" is an essential read for anyone looking to gain a competitive edge in their industry. Using real-world examples, the book explores offensive, defensive, flanking, and guerrilla tactics that can be used to conquer market share. Readers will gain a deeper understanding of how to strategize and execute plans that will help them succeed amidst fierce competition, making it a must-read for business leaders seeking to stay ahead in the game.