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Marketing Management : International Edition

Regular price RM66.64 MYR Now RM25.69 MYR Save 61%
Unit price
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Master modern marketing in four themes.

Marketing Management is a must-read for MBA and undergraduate students who want to understand the complexities of modern marketing. The book delves into Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing, providing practical examples and case studies to help readers grasp the concepts. Philip Kotler is a renowned author in this field, and his expertise and insights make this book invaluable for professionals as well.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Marketing Management : International Edition

Regular price RM66.64 MYR Now RM25.69 MYR Save 61%
Unit price
per
ISBN: 9780130497154
Authors: philip-kotler
Publisher: Fisicalbook
Date of Publication: 1958-01-01
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Entrepreneurship, Finance, Management
Goodreads rating: 4.05
(rated by 5889 readers)

Description

Libro usado en buenas condiciones, por su antiguedad podria contener señales normales de uso
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Similar Reads

Master modern marketing in four themes.

Marketing Management is a must-read for MBA and undergraduate students who want to understand the complexities of modern marketing. The book delves into Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing, providing practical examples and case studies to help readers grasp the concepts. Philip Kotler is a renowned author in this field, and his expertise and insights make this book invaluable for professionals as well.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.