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Just Arrived

Marketing Management

by Philip Kotler, Kevin Lane Keller
RM37.00 MYR
Cover of Marketing Management
Cover of Marketing Management

Quintessential guide to mastering marketing principles.

If you're looking to dive deep into the intricacies of marketing, it doesn't get better than this. Kotler and Keller are like the sagacious guides who walk you through every relevant aspect of marketing management with academic rigor and practical insights. It's the kind of book you annotate, dog-ear, and keep returning to, no matter where you are in your career.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

Marketing Management

by Philip Kotler, Kevin Lane Keller
RM37.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

ISBN: 9780131357976
Authors: Philip Kotler, Kevin Lane Keller

Description

This is the 13th edition of 'Marketing Management' which preserves the
strengths of previous editions while introducing new material and structure
to further enhance learning.


Authors: Philip Kotler, Kevin Lane Keller
Publisher: Prentice Hall
Publication Date: 2009
 

Quintessential guide to mastering marketing principles.

If you're looking to dive deep into the intricacies of marketing, it doesn't get better than this. Kotler and Keller are like the sagacious guides who walk you through every relevant aspect of marketing management with academic rigor and practical insights. It's the kind of book you annotate, dog-ear, and keep returning to, no matter where you are in your career.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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