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Sale

Marketing Management

by Philip Kotler, Kevin Lane Keller
RM34.00 MYR Now RM31.00 MYR Save 9%
Marketing Management
Marketing Management

Essential guide to contemporary marketing strategies.

Considering you're interested in both the theory and application of marketing, "Marketing Management Global Edition" could serve as an invaluable tool for you. It frequently adapts to reflect the most current trends, giving readers like you a comprehensive look into modern marketing practices – essential for anyone aiming to sharpen their competitive edge in the field. With its global perspective, it's especially useful if you're looking to understand marketing on an international scale.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Marketing Management

by Philip Kotler, Kevin Lane Keller
RM34.00 MYR Now RM31.00 MYR Save 9%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780273753360
Authors: Philip Kotler, Kevin Lane Keller
Publisher: Pearson Education
Date of Publication: 2011-01-01
Format: Paperback
Related Collections: Business, Economics
Related Topics: Finance, Management, Entrepreneurship, Finance
Goodreads rating: 4.06
(rated by 5966 readers)
 

Essential guide to contemporary marketing strategies.

Considering you're interested in both the theory and application of marketing, "Marketing Management Global Edition" could serve as an invaluable tool for you. It frequently adapts to reflect the most current trends, giving readers like you a comprehensive look into modern marketing practices – essential for anyone aiming to sharpen their competitive edge in the field. With its global perspective, it's especially useful if you're looking to understand marketing on an international scale.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.