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Marketing in Hospitality and Tourism : A Consumer Focus

by Simon C. Welch, Richard Teare, Josef A. Mazanee
Save up to 41%
Compare to estimated retail price: RM196.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Marketing in Hospitality and Tourism : A Consumer Focus - Thryft
Marketing in Hospitality and Tourism : A Consumer Focus - Thryft

Consumer-centric marketing for hospitality & tourism sector.

This book would be a great read for anyone in the hospitality or tourism industries who wants to understand consumer behavior and how it impacts service delivery and marketing strategies. The book covers concepts such as predicting consumer behavior, segmenting travel markets, and developing marketing communication strategies. The unique part of this book is its focus on consumer research and how it can be used to develop new products. Overall, readers would find this book insightful and relevant to the challenges they face in the industry.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Marketing in Hospitality and Tourism : A Consumer Focus

by Simon C. Welch, Richard Teare, Josef A. Mazanee
Save up to 41%
Compare to estimated retail price: RM196.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

ISBN: 9780304328253
Authors: Simon C. Welch, Richard Teare, Josef A. Mazanee
Publisher: Cengage Learning
Date of Publication: 1994-01-01
Format: Paperback
Related Collections: Business, Travel
Related Topics: Management, Marketing, Communication, Guidebook, Reference, Travelogue
Goodreads rating: 0.0
(rated by 0 readers)

Description

The objective of this book is to integrate the theory and practice of hospitality and tourism marketing from the perspective of understanding, interpreting and meeting the needs of consumers. It features extensive use of research-based literature and case study illustrations which are drawn from a wide range of international hotel and tourism organizations. All the authors have direct experience of applied consumer research in their specialist areas. The book is divided into four parts. Part One focuses on consumer decision-making and the implications for service delivery and quality in hotels and restaurants. The second section deals with predicting consumer behaviour and segmenting travel markets, and the third part covers the role of consumer research in new-product development. The last part looks at the development of marketing communication strategies to reinforce and change consumer attitudes to leisure markets.
 

Consumer-centric marketing for hospitality & tourism sector.

This book would be a great read for anyone in the hospitality or tourism industries who wants to understand consumer behavior and how it impacts service delivery and marketing strategies. The book covers concepts such as predicting consumer behavior, segmenting travel markets, and developing marketing communication strategies. The unique part of this book is its focus on consumer research and how it can be used to develop new products. Overall, readers would find this book insightful and relevant to the challenges they face in the industry.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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