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New

Marketing: An Introduction

by Philip Kotler
RM115.00 MYR
Compare to estimated retail price: RM308.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Marketing: An Introduction
Marketing: An Introduction

Fundamentals of marketing, engaging and practical approach.

If you're new to the marketing world or looking to refresh your knowledge, this book stands out as an engaging primer. It simplifies complex concepts, making them accessible and relatable, which could be incredibly valuable as you embark on or revitalize your marketing journey. It's like having a mentor in book form, always ready to breakdown the foundations of marketing into bite-sized, digestible pieces.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Marketing: An Introduction

by Philip Kotler
RM115.00 MYR
Compare to estimated retail price: RM308.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780135545935
Authors: Philip Kotler
Publisher: Prentice Hall College Div
Date of Publication: 1993-01-01
Format: Hardcover
Related Collections: Economics, Business
Related Topics: Management
Goodreads rating: 3.77
(rated by 496 readers)

Description

An accessible and practical introduction to marketing that covers theory, concepts, practices, and instructional support to facilitate learning. Topics include marketing in a changing world; strategic planning and the marketing process; the global marketing environment; marketing research and information systems; consumer and business buyer behavior; market segmentation, targeting, and positioning for competitive advantage; product and service strategies; new-product development and life-cycle strategies; pricing considerations and strategies; distribution channels and logistics management; retailing and wholesaling; advertising and public relations; personal selling and sales promotion; direct and online marketing; the global marketplace; and marketing and society. This book is suitable for practicing marketing managers, marketing representatives, or anyone involved in the marketing, advertising, or selling of goods and services.
 

Fundamentals of marketing, engaging and practical approach.

If you're new to the marketing world or looking to refresh your knowledge, this book stands out as an engaging primer. It simplifies complex concepts, making them accessible and relatable, which could be incredibly valuable as you embark on or revitalize your marketing journey. It's like having a mentor in book form, always ready to breakdown the foundations of marketing into bite-sized, digestible pieces.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.