Managerial Economics - Theory, Applications, And Cases

In today's managerial world, it's critical that students learn how to make
strategic economic decisions. The seventh edition of Managerial Economics
is the most current text available, encouraging students to see beyond the
equations and graphs to the general precepts, such as marginal analysis and
backward induction. Its new content draws on dozens of contemporary case
studies, inviting students to apply problem-solving skills and to reflect
on real-world economic decisions. Features: The most experienced authors
emphasize strategy throughout - W. Bruce Allen, Keith Weigelt, and Neil
Doherty regularly teach the managerial economics course at the Wharton
School of Business. The authors have drawn upon their extensive experience
as teachers, advisors, and leaders in industry and government to integrate
the most current coverage of business and public policy, risk management,
pricing, and more into every chapter of Managerial Economics. The most up-
to-date case studies show how real-world business decisions are made -
Drawing upon their extensive experience in industry and government, the
authors include the most engaging and current case studies available.
Identified as Strategy Session boxes throughout the text, these case
studies show students how to apply strategic thinking to actual situations
and project the outcomes of their management decisions. The most relevant
content delivers the knowledge students need to be successful managers -
Answering instructors' call for contemporary, practical, and streamlined
content that prepares students to make smart decisions in today's dynamic
business markets, Managerial Economics provides the best coverage of the
foundational topics students need to know and the cutting-edge content
instructors love to teach. A focus on real-world business decisions and the
strategic problem-solving skills they require - Numerous Problem Solved
boxes in each chapter challenge students to fully understand and apply
chapter concepts to real-world business decisions. Students who exercise
their problem-solving skills with these features are prepared to tackle the
end-of-chapter problems. Examples of Problem Solved boxes in Chapter 13:
Risk Analysis include: Pfizer's risk analysis in deciding whether or not to
release a new cholesterol drug Evaluating a potential investment in a new
chemical plant TomCo decision to drill for oil in Blair West, Kansas. Each
chapter offers contemporary, practical, and streamlined content - Problem
Solved boxes highlight step-by-step solutions to quantitative problems,
helping students internalize and apply important concepts Numerous Strategy
Session boxes analyze examples-many from 2005-2008-of real-world managerial
decision making Quant Option boxes provide calculus-based explanations for
more advanced students Extensive End-of-Chapter Problems challenge students
to demonstrate their mastery of the chapter reading.