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Management Gurus and Management Fashions - A Dramatistic Inquiry

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Dissects management fads through scholarly critique.

If you're intrigued by the often transient trends in management theory and want to peel back the layers of guru-spouted wisdom, this book offers a sharp analysis. It doesn't just describe management trends; it digs into their substance and impact, challenging you to think critically about the advice you're following in your professional life.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Management Gurus and Management Fashions - A Dramatistic Inquiry

Regular price RM43.94 MYR
Unit price
per
ISBN: 9780415249461
Authors: Brad Jackson
Publisher: Routledge
Date of Publication: 2001-03-15
Format: Paperback
Related Collections: Business, Sociology
Goodreads rating: 3.67
(rated by 6 readers)

Description

Since the 1980s, popular management thinkers, ‘gurus’, have promoted a number of performance improvement programs and management fashions which have greatly influenced both the everyday conduct of organizational life and the preoccupations of academic researchers. This book provides a rhetorical critique of the management guru and management fashion phenomenon, building on the important theoretical progress that has recently been made by a small, but growing band of management researchers. Fantasy theme analysis, a dramatically-based method of rhetorical criticism, is conducted to critique three of the most important management fashions to have emerged during the 1990s: the re-engineering movement promoted by Michael Hammer and James Champy, the effectiveness movement led by Stephen Covey, and the learning organization movement inspired by Peter Senge and his colleagues. In addition to its rhetorical and empirical contributions, this book stimulates a much-needed critical dialogue between practitioners and academics on the sources of the underlying appeal of management gurus and management fashions, and their effect upon the quality of management and organizational learning.
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Similar Reads

Dissects management fads through scholarly critique.

If you're intrigued by the often transient trends in management theory and want to peel back the layers of guru-spouted wisdom, this book offers a sharp analysis. It doesn't just describe management trends; it digs into their substance and impact, challenging you to think critically about the advice you're following in your professional life.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.