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Manage For Profit, Not For Market Share : A Guide to Greater Profits In Highly Contested Markets

by Frank Luby, Frank F. Bilstein, Hermann Simon
Save up to 41%
Compare to estimated retail price: RM151.00 MYR  

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Manage For Profit, Not For Market Share : A Guide to Greater Profits In Highly Contested Markets - Thryft
Manage For Profit, Not For Market Share : A Guide to Greater Profits In Highly Contested Markets - Thryft

Profit over market-share for mature companies.

Recommendation: This book is a valuable read for managers of companies operating in mature markets seeking to maximize profits. It presents a practical, proven program for understanding consumer preferences and reconfiguring marketing mix to sell products and services in innovative ways, leading to increased profitability. The book's convincing counterargument against market share dogma enables readers to adopt a profit-oriented mindset and provides useful tools for achieving peak profit performance.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Manage For Profit, Not For Market Share : A Guide to Greater Profits In Highly Contested Markets

by Frank Luby, Frank F. Bilstein, Hermann Simon
Save up to 41%
Compare to estimated retail price: RM151.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781591395263
Authors: Frank Luby, Frank F. Bilstein, Hermann Simon
Publisher: Harvard Business Review Press
Date of Publication: 2006-04-01
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Management, Finance, Entrepreneurship, Finance, Money, Society
Goodreads rating: 3.61
(rated by 38 readers)

Description

How do companies in mature markets—where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by—achieve sustainable increases in profits? For decades, managers have been told the answer lies in pursuing high market share. But Hermann Simon, Frank F. Bilstein, and Frank Luby argue that this misguided advice has destroyed, rather than created, an additional profit potential.In Manage for Profit, Not for Share, the authors contend that companies can extract a profit potential of 1%-3 % of revenue by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways. The book offers practical strategies managers can use to differentiate mature products, raise prices effectively, time promotional activities properly, better understand consumer preferences, and more.A convincing counterargument to the reigning market share dogma, this book outlines the new mind-set and tools managers will need to bring their companies closer to peak profit performance.
 

Profit over market-share for mature companies.

Recommendation: This book is a valuable read for managers of companies operating in mature markets seeking to maximize profits. It presents a practical, proven program for understanding consumer preferences and reconfiguring marketing mix to sell products and services in innovative ways, leading to increased profitability. The book's convincing counterargument against market share dogma enables readers to adopt a profit-oriented mindset and provides useful tools for achieving peak profit performance.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.