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Making News : A Straight-Shooting Guide to Media Relations
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RM17.92 MYR
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Maximize your message with Making News.
This book is a must-read for anyone working in public relations or trying to gain media coverage. The author provides valuable insight into how the news business functions, and offers practical advice on how to best communicate with the media to achieve the desired outcome. The book is unique in that it features perspectives from over 100 leading journalists in the United States and Britain, making it a comprehensive guide to media relations.
Sale
Making News : A Straight-Shooting Guide to Media Relations
Regular price
RM36.20 MYR
RM17.92 MYR
50% off
- Unit price
- / per
47% off
50% off
56% off
51% off
ISBN: 9781583484685
Estimated First-hand Retail Price: RM86.99 MYR
Authors:
David Henderson
Publisher: iUniverse
Date of Publication: 2008-11-02
Format: Paperback
Goodreads rating: 3.6
(rated by 25 readers)
Description
Making A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips to ensure your story will be chosen as today's newsHow to gain credibility and achieve effective coverageHow to better communicate with reporters, editors and producersHow to use media coverage to build a distinctive brand imageFrom the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results. PRAISE FOR DAVID HENDERSON"Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message."-Harry SmithCBS News"David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it."-Richard SerranoLos Angeles Times
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
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Maximize your message with Making News.
This book is a must-read for anyone working in public relations or trying to gain media coverage. The author provides valuable insight into how the news business functions, and offers practical advice on how to best communicate with the media to achieve the desired outcome. The book is unique in that it features perspectives from over 100 leading journalists in the United States and Britain, making it a comprehensive guide to media relations.
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