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Sale

Invisible Gold in Asia : Creating Wealth Through Intellectual Property

by David Llewelyn
Save up to 67%
Compare to estimated retail price: RM164.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Invisible Gold in Asia : Creating Wealth Through Intellectual Property - Thryft
Invisible Gold in Asia : Creating Wealth Through Intellectual Property - Thryft

Unseen value: tap into the power of IP

Invisible Gold in Asia could be a good read for business owners and entrepreneurs who are looking to gain a competitive advantage through intellectual property rights. The book sheds light on what these rights are and how they can be leveraged to build a business's reserves of Invisible Gold. Its use of Asian examples makes the content accessible to readers in the region.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Invisible Gold in Asia : Creating Wealth Through Intellectual Property

by David Llewelyn
Save up to 67%
Compare to estimated retail price: RM164.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9789812618900
Author: David Llewelyn
Publisher: Marshall Cavendish International (Asia) Pte Ltd
Date of Publication: 2011-03-07
Format: Paperback
Related Collections: Business, Law
Related Topics: Management, Law, Entrepreneurship
Goodreads rating: 3.0
(rated by 5 readers)

Description

World competition in the 21st century will revolve around competition for intellectual property rights (IPRs). But what are these rights that you can t see the Invisible Gold of today s Knowledge Economy. What can you do with them and how can Asian businesses foster the innovation and creativity they protect? From the patents protecting Creative Technology s MP3 player and Tata s Nano car to Tsingtao and Singha branded beer, IPRs protect this Invisible Gold. David Llewelyn challenges Asian businesses to build up their reserves of Invisible Gold and governments to build a culture that encourages and rewards innovation and creativity. Using Asian examples throughout, David Llewelyn explains what the rights are, answers the questions and sheds much-needed light on this crucial but little-understood part of doing business in the 21st century.


Author: David Llewelyn
Format: Paperback
Number of Pages: 334
Publisher: Marshall Cavendish International (Asia) Pte Ltd
Publication Date: 07 Mar 2011
 

Unseen value: tap into the power of IP

Invisible Gold in Asia could be a good read for business owners and entrepreneurs who are looking to gain a competitive advantage through intellectual property rights. The book sheds light on what these rights are and how they can be leveraged to build a business's reserves of Invisible Gold. Its use of Asian examples makes the content accessible to readers in the region.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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