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Sale

International Public Relations : A Comparative Analysis

by Ni Chen, Hugh M. Culbertson
RM126.35 MYR Now RM33.17 MYR Save 74%
Compare to estimated retail price: RM439.57 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

International Public Relations : A Comparative Analysis - Thryft
International Public Relations : A Comparative Analysis - Thryft

Global PR Insights for Multinational Organizations

This book is a great read for those interested in understanding public relations practices across the world. It provides a comparative analysis of public relations strategies across countries and regions and offers insights into the cultural, societal, and political factors that shape communications in different parts of the world. This book is ideal for PR professionals working for multinational organizations, educators teaching international communication, and researchers studying the field of international PR.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

International Public Relations : A Comparative Analysis

by Ni Chen, Hugh M. Culbertson
RM126.35 MYR Now RM33.17 MYR Save 74%
Compare to estimated retail price: RM439.57 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

ISBN: 9780805816853
Authors: Ni Chen, Hugh M. Culbertson
Publisher: Routledge
Date of Publication: 1996-03-03
Format: Paperback
Related Collections: Business, Politics, Sociology
Related Topics: Communication, Political Science, Politics, Social Issues, Social Justice, Management, Sociology, Theory, Leadership
Goodreads rating: 2.44
(rated by 9 readers)

Description

As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. The existing literature on international public relations tends to focus on how those working for western organizations -particularly multi-national corporations-can best practice abroad. Although useful, such writings tend to focus on adaptation of western approaches, not on development of new ones designed specifically for varied sociocultural settings around the world.The editors have produced this book for a number of reasons. There has been tremendous growth in the teaching of public relations around the world-enhancing practice in many countries outside North America. There has also been rapid growth in the number of professors who demand theoretical perspectives which might facilitate a unified comparative analysis across countries and regions. Only a few U.S. universities-six documented in this book-now teach courses formerly called "International Public Relations." However, many professors are going abroad to teach and do research. This suggests increased interest in and a need for courses dealing with international public relations. Furthermore, there is a dearth of literature dealing in depth with international PR, an important component of international communication.This appears to be the first book-length comparative analysis of public relations as practiced in various countries and regions around the world.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Global PR Insights for Multinational Organizations

This book is a great read for those interested in understanding public relations practices across the world. It provides a comparative analysis of public relations strategies across countries and regions and offers insights into the cultural, societal, and political factors that shape communications in different parts of the world. This book is ideal for PR professionals working for multinational organizations, educators teaching international communication, and researchers studying the field of international PR.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.