International Marketing Management

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

International Marketing Management

Regular price
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ISBN: 9780534932886
Authors: Subhash C. Jain
Date of Publication: 1993-02-18
Format: Hardcover
Related Collections: Business, Economics
Goodreads rating: 3.82
(rated by 39 readers)

Description

International Marketing Management is a comprehensive introduction to international marketing, providing readers with a managerial perspective based on economic theory and practice. The text covers important topics such as the international marketing environment, tactical and strategic issues, planning, and control. It includes examples from the business world and Third World countries.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.